Your Online Marketing Strategy is the foundation of your online presence. Defining this strategy is the key to successfully marketing your business online. We help businesses create and define an online marketing strategy that is tied to their existing business objectives and goals. We start by conducting a complete brand marketing assessment. Next, we will define a strategy that will support your current marketing objectives online, and fuel word of mouth to grow your business.
- Strategy Development – Create and define an online marketing strategy tied to existing business objectives. Conduct brand marketing assessment, define outreach groups, target conversations, messages fueling word-of-mouth within each. Ensure that company’s events and marketing initiatives are supported online.
- Staff Training – Hands on social media training for key team members once online presence has been established. Download and train team members on the use of mobile, web and/or desktop social media applications. Coach on how to properly engage customers on social networking sites Twitter and Facebook so they are prepared to if needed.
- Communications Audit – Analyze and make recommendations on how to improve all traditional and electronic communications so they enhance awareness of the company’s new online presence in social networks (brochures, direct mail, print ads, emails, website, business cards, etc.)
- Coaching and Consulting - Teaching companies how to improve their connection with customers and prospects online and increase word-of-mouth via social media outreach and engagement.